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About us

A more human way to grow, measured in business outcomes

Kareem Elbanna is an HR consulting and advisory firm. We exist for one idea: applied progress. Good people strategy is only useful when it changes what happens on Monday morning, so that is where we measure ourselves.

[Portrait: Kareem Elbanna at work with a client team, natural light]

Founder

Kareem Elbanna

[Title, e.g. Founder and Managing Partner]

[Short biography: years in HR leadership, sectors and regions served, the kinds of transformation led, and relevant qualifications. Two to three sentences, written in the first person plural.]

[A one-line view from Kareem on why people decisions are business decisions.]

What we stand for

Four qualities you should notice in every piece of our work

Clear

Clarity in people, teams and work. We say what we found in plain words and one sentence at a time.

Human

A more human way to grow. We design for the people who will live with the change, not only those who sign it off.

Actionable

Insights you can put to work. Every recommendation comes with an owner, a first step and a date.

Grounded

Progress measured in business outcomes. We agree the measures with you at the start and report against them.

How we work

Our promises to you

We work in English and Arabic with leadership teams and HR functions across the region, on site and online.

الناس أولًا. تقدّم عملي.

  1. We say what we found, plainly

    Findings come as sentences you can repeat to your board, backed by the evidence behind them.

  2. We design with you, not for you

    Your leaders and HR team shape the answer, so it fits your business and they own it.

  3. We leave you stronger

    Tools, guides and training stay with your team after we go.

  4. We measure what changed

    We report progress against the outcomes we agreed, with a unit and a time frame on every number.

Let's talk about your people priorities

Tell us where you want to be in twelve months. We'll show you the first step, usually within [two working days].

Book a conversation